Study Public Relations at RMIT University

The program educates students about concepts professional models and abilities regarding public relations and communication management in the private, public and not-for-profit sectors, with emphasis on the roles of technology and globalization in modern public relations.

The course comprises contextual studies that offer a more comprehensive learning experience and promote research and analytic skills, principles and research, and studies in theory and communications. Pupils have exposure to other fields of communicating practice like advertising and journalism and work with students in interdisciplinary environments. Students have opportunities to study abroad, and the class emphasizes business participation. Pupils gain practical experience through client jobs and internships, using a focus on writing and media relations, PR efforts and research, and project and customer management.

RMIT University in Melbourne offers long-established and centrally-located programs in public relations. The University continues to be a leader in public relations education, both through the range of its course offerings and also through its growing emphasis on industry-relevant research and other activities. The Undergraduate Bachelor of Communication (Public Relations) program, Graduate Diploma in Public Relations and the Master of Arts Communication are all accredited by PRIA.

RMIT’s undergraduate degree in public relations provides a strong mix of theoretical and practical industry-based content, with students able to study at offshore partner universities, including RMIT Vietnam. The degree aims to ensure its graduates continue to be among the leaders in the contemporary public relations practice.

CONTACT DETAILS

Jenny Robinson, Undergraduate program director jenny.robinson@rmit.edu.au

Website: www.rmit.edu.au/mediacommunication

Learn more about RMIT Business programs at http://www.rmit.edu.au/bus/academicprograms

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