Small businesses the entire world over are always finding ways to bring in more foot traffic for their brick-and-mortar stores. With the arrival of location-based mobile advertising, little-to-medium businesses (SMBs) are now able to target potential customers who are within arms reach of their shop correctly.
If you’re an SMB, and you’ve been struggling with your return on ad spend (ROAS) for your company, you have to start running location-based mobile advertising as soon as possible.
Place-based advertising (LBA) market is expected to hit almost $15 Billion by 2018, in accordance with a research report from Berg Insight, an analyst business (source: eWeek.com).
You need to concentrate on three crucial components in order to tap fully into the LBA market and allow it to be work to your business.
- Exact, first-party place data
- Deep knowledge of your consumer behavior
- Compelling creatives
Rad Also: What exactly is Hyperlocal Mobile Advertising and Why is it so Effective?
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