Pandora offers listeners a totally free Internet radio service they can customize to fit their music settings. Pandora is available as an internet-based radio station and also as an app on smartphones like Windows Mobile, BlackBerry, iPhone, Palm Pre, and Android. As of April 2011, Pandora had at least 90 million registered users, who spend at least two hours listening per day. The very best 5 music genres their listeners enjoy are R&B, electronica, rap, rock, love. The robustness of Pandora program users makes it an attractive advertising opportunity for businesses.
1. Visit Pandora’s site and click the “Promotion” link at the bottom of the web page. For either option you select, request an advertising kit you’ll be able to review along with your promotion team.
2. Review Pandora’s advertising kit to determine what type of advertisements you can run on the Pandora app. You can select a mobile banner, which appears at the bottom of the “now playing” screen. Listeners can see and hear a message from you, and click the advertising banner for additional information. Pandora’s other app advertising option is a clickable “in-stream audio ad,” which plays for 15 seconds between songs.
3. Review Pandora’s demographic information, which describes the age, gender, ethnic background, profession, schooling and income of its own listeners. In the event the demographic matches what part, and yours, so you can tell a Pandora ad representative who should see your app advertisement discover.
4. Contact a Pandora marketing representative by phone or email to create your advertisement. The marketing rep will learn just how lots of people you need to reach and which section of Pandora’s market you want to run your advertisement to.
5. Select your section based on your own knowledge of your organization ‘s target market. It’s possible for you to target your advertising by age, gender, location and music genre.
6. Ascertain the time frame you would like your ad to run, then finalize payment agreement and your marketing contract. Pandora will provide full coverage to you, including your return on investment for each advertisement positioning and tracking you run together with the company.
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