How Much Does it Cost to Advertise on Pandora?

Pandora is a free online music streaming service which allows users to produce custom radio stations. Users start by entering an artist, song, a favorite genre, or comedian, and also the Pandora system will develop a personalized listing of tracks to listen to. Users can rate songs and tracks with a thumbs up or thumbs down, ensuring they get more of the content they desire.

In 2015, Pandora had 250 million registered users, with about 81.5 million active users. Users possess the choice of choosing a paid subscription service, which guarantees to be ad- free or listening to advertisements between content. For users of the accounts that are free, advertisements also show up on the monitor. Only about 30% of the usersof Pandora were using the paid service meaning that as a marketer, the website presents a substantial possibility to reach new customers.

If you’re contemplating advertising that is running on the platform, though, you probably have one key question: How Much Does it Cost to Advertise on Pandora? Continue reading to learn more regarding the promotion options on Pandora, in addition to how much you really ought to expect to purchase them.

How much does it cost to market on Pandora?

The expense of advertising on Pandora changes, determined by the kind of marketing you decide on. Visual advertisements (which appear seven times per hour for the majority of users) average $5-7 when calculated by CPM, or cost per milli. What this means is that for every thousand folks Pandora shows your ad, you’ll be charged that amount.

Video advertisements, on the flip side, have the average CPM of $15-25, and sound advertising typical $8-12, with rates being lower for mobile advertisements.

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