As with any medium that is new, there are always lots of questions – and unfortunately, premises. Here’s a quick list that will help you discover if geofencing is the right strategy for you.
Geofencing for Mobile Marketing: What it is and what it isn’t
- A means to target potential customers by their actual location at any time that is certain
- An easy method to segment and group potential customers by their behaviors that are similar – such as those who attend summer rock concerts could want to consider music accessories or discounted tickets.
- A terrific solution to reach your most cellular-informed customers, where, when, and how you intend to reach them.
Geofencing is NOT…
- Sending an unsolicited text message to people on their mobile phones. That’s spamming and it’s illegal.
- Just picking on everyone in a particular city and sending an advertisement to them. Marketers have been able to reach consumers in this way for years – think TV and radio advertising inside a certain DMA, or local/regional newspapers. We can do this for ads that are mobile too, but it’s not consistently the best or most reliable use of geofencing technology.
- Only for coupons. There are lots of ways to use geofencing technology, for example: driving awareness of your brand, merchandise, or event; raising capital for your own nonprofit; recruiting employees; and much more.
Still just a little fuzzy? Contact us today to find out where geofence advertising fit within your marketing strategy.
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