I have been meeting more and more program entrepreneurs who have made it in the app world without having to spend a penny on promoting their app. And I Have known entrepreneurs who’ve brought in a lot more than a million dollars selling their program, mostly boosting it at no cost. Some have made use of press marketing and some created a lot of buzz on social networking. Others had fantastic customer referrals while customers were recruited by some.
Inside my experience, it doesn’t make sense to cover marketing dollars because the expense of a customer acquisition is never lower compared to the cost of the program to get customers. What’s more, there are numerous methods out there to promote your app free of charge.
Here are 25 of your creative options:
1. Develop a microsite. This one or two-pager showcases your program to the internet audience. Take clues from Path and Snapchat.
2. Build a teaser website. Do this two or a month before your start to gather email addresses of people that want to learn when the app launches.
3. Start a blog. Attach to your microsite. Write interesting content which will draw visitors to your website. Buffer app does this actually effectively.
4. Share your content. Take advantage of your LinkedIn, Facebook, Google and Twitter profiles to advertise the program several times in a week.
5. Create a merchandise video. Ensure it is creative, funny, thought provoking or private. Here’s an excellent one as an example in the Dollar Shave Club.
6. Get press, plenty of it. Entrepreneur Neil Patel says: “Press is the best way to kick start your startup, along with the best approach to get it’s to manually reach out to journalists.”
7. Pitch to app review sites. Should they mention it, websites like AppStoreApps 148programs and AppAdvice can generate plenty of buzz on your app.
8. Contact bloggers who’d care. Identify bloggers who write on niches that connect to your program. For instance, a children’s app could be pitched to write for moms.
9. Apply for awards. If you win, in addition, you get a bunch of victor’s booty, not to mention the press.
10. Take up a podcast. Print it on iTunes or your own website. Draw content from your niche your app caters to most.
11. Constantly be collecting e-mails. Gather potential customer e-mails through Twitter Facebook or your website. An e-mail list of individuals who have chosen in is a strong marketing tool.
12. Produce a six-second how to the collection. Take advantage with videos of Vine potential customers will find useful. The hashtag #howto is just one of the very best trending tags.
13. Use Dubbler. Promote your site posts or content having to do together with your program’s market on Dubbler — a 60-second sound social network.
14. Post on Pinterest. Use blog images, infographics and visual content from your app to create content on your own Pinterest board. You can even use hold competitions or happy customer photos.
15. The originator behind Canvsly reaches out to local art schools, libraries and pediatricians to get more customers. Understand your audience and locate them.
16. Run a contest. For instance, you are able to motivate people on their social networks to share and tweet content promoting your app. A random man every week can win a promo code if it is a paid one, to download your app for free.
17. Create a Facebook group. Form a group of people with common interests associated with the market of your program so they can meet and socialize consistently. If your app caters to hikers, for example, develop a hiking group.
18. Get chances that are speaking. Research events that touch on the issue your program addresses and make an appearance.
19. Take advantage of voicemail. Include a creative reference to your app in the voicemail recording of your phone.
20. Be obsessive about resolving reviews that are negative. Remember: A happy customer is a brand ambassador for the program.
21. Make great usage of App Store Optimization. It can be found by you at the app store.
22. Contact admins of Facebook pages that are associated. Search for pages with 100k likes and reach out with their admins. Make sure these pages have at least something to do with the focus of your app. Then give a compelling reason to them.
23. Optimize your email signature. Provide a catchy one-liner about your app along with the hyperlink to download it in your e-mail signature.
24. Consider offering a promotional cost. If your app is a pay-to-download one, contemplate a promotional pricing of $0.99 during the launching time. Impulse purchases are encouraged at this price point.
25. Incorporate societal inside the program. This will make it obvious to users to share with others. Path app allows users to share photos on social networks and Bring Something makes sure a friend or maybe more is roped in by you.
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